Doyle's Beach & Boardwalk has been a Newport Beach staple for decades. As new owners began renovating the property, they wanted to update the branding while holding true to the spirit of the original.
Taking cues from old signage on the grounds, a new logotype was hand-drawn. The final piece is charmingly off-kilter, and recognizable to long-standing customers looking for their favorite lodgings.
The accompanying design work takes a distinctly modern approach. Everything is vivid and crisp, reflecting both Newport Beach and the newest chapter in a long-running family business.
This project was completed while working at Objective.