After a decade of digital development, Agency Fusion's scope and quality of offerings had expanded beyond their original boundaries. A full rebrand was in order.
Their tactical thinking and driven work ethic can be summed up in a word – Objective – set in a fetching new wordmark. A stark, utilitarian visual approach reflects the firm's precision and focus, while complex web technologies are expressed through clever, simple visuals.
This project was completed while working at Objective.