Todd Shelton is a fashion brand offering high-quality basics, designed and sustainably made in East Rutherford, New Jersey, USA.
The project's theme was "almost normal"; while clean and modern, the logo also takes a risk by breaking a key element in half. In Todd's words, the logo "sets us up for the next era in which we take risks, push boundaries, and speak with conviction." The circular logo is a perfect fit for everything from social media to jean buttons. Additional branding work was completed for Todd Shelton's Denim Month event, and the tenth anniversary of their best-selling jean, the Pro Original Denim.