RodeoCPG helps companies in consumer-packaged goods grow their business efficiently, with a focus on the food, beverage, health, and beauty markets.
Rodeo's branding is designed to reflect the vibrancy and enthusiasm of their team. Bold color and a good-natured visual identity stand out in a cold, corporate industry. Business cards employ a unique split version of the logo on the font paired with a random color on the back. Headlines in print and on the web are set in the Criteria CF typeface for a mixture of impact and playfulness. Each division within Rodeo has its own variation on the logo, providing company-wide unity while highlighting their distinct specialties.